3 Reasons to Use Yttro

If you’re looking for great mobile games, you’ll need to use a platform to find them. The odds are good that you’ll be using either Google Play or the App Store.

Google Play and the App Store are valuable platforms that are filled with gems of mobile game. Today, many of these gems are going unseen and ignored, largely because they’re buried under a “Featured” page or “Top” list. That’s bad for developers, who lose out on visibility largely due to insufficient budgets. It’s bad for users, who lose out on great gaming. And it’s bad for Google Play and the App Store, who lose out on many potential downloads.

So what’s the alternative? Here at Yttro, our goal is to make it much easier for users to discover gems of mobile games. To do this, we’ve built an app discovery platform designed to fundamentally enhance and transform the traditional search experience. Here are three ways Yttro can work for you:

  1. Discover hidden gems in the world of mobile gaming.

Think about your favorite restaurant. Think about its food, its sounds, its smells. Then think about what a “Top 50 Restaurants” list looks like. Would your favorite restaurant show up on that list? You can try checking for yourself if you like.

Great restaurants can’t be neatly contained in a “Top 50” list, and neither can great mobile games. There are more than 50 great restaurants in America. Try over 500. Try over 5,000.

But if there are thousands of great games out there, who has the time to flip and sort through hundreds of pages of apps? We’ve created Yttro to do that work for you—to bring together thousands of mobile games, carefully organizing them so you can easily navigate to the games you’ll love.

  1. Upgrade from search to intuitive exploration.

Research suggests that people tend to use a single thumb on their smartphones almost 50% of the time, naturally preferring exploration over data input. In fact, observations have found that users interact with their phones without entering in any data over 40% of the time. Yttro is an exploration-driven experience designed to match the ways people use their smartphones. Entering in data is an option, not a requirement—meaning that more than anything else, the time you spend in Yttro will be time you spend to explore.

  1. Enjoy a fully visual interface.

Pictures speak louder than words. It’s no secret that most people prefer looking at images over reading through paragraphs. It’s also no secret that the brain processes visual information faster than it processes text—up to 60,000 times faster, according to 3M Corporation. Realizing that 90% of the information the brain receives is visual, we’ve designed Yttro to literally map out the world of mobile games, satisfying your visual side.

Interested in trying Yttro out? Check us out on Google Play. Or just click on the image below.



The Roundup: 5 Trends in Mobile Gaming

Click infographic for larger image

The State of the Mobile Game:

Global mobile game revenue is estimated to shoot up by 21% from last year. Mobile game revenues in China are expected to rise by 86%, with revenues in North America rising by 51% in comparison. In terms of app platforms, the App Store’s penetration of mobile devices dropped by 2.3% from 2013 to 2014, while Google Play’s penetration rose by 5.2%.

The Trends:

1. Nintendo Has Entered the Room

“A new challenger appears!”

No, Super Smash Bros. hasn’t come to mobile…yet. In the meantime, characters like Mario, Kirby and Donkey Kong will have to do. Nintendo has partnered up with mobile game publisher DeNA to bring Nintendo characters to mobile devices. While these games will be “free-to-start,” though, they won’t be free to play. Nintendo’s first release should come out by the end of this year. It’s time to look at the future with interest—especially considering that Nintendo’s franchises may be worth more than $2 billion in the mobile games market.

2. Game of Mobile

Warner Bros. Interactive Entertainment recently announced that Game of Thrones, along with Lego Batman and Mortal Combat X, is coming to mobile. These are among five new mobile games to be released in 2015 by Warner Bros., with mobile becoming “a key priority for the company.” Through these ambitious new releases, Warner Bros. seems to be pushing for a bigger slice of the approx. $30 billion mobile gaming market.

3. Supercell Triples Up

Supercell tripled its revenue in 2014, raking in $1.7 billion from hit titles “Clash of Clans,” “Hay Day,” and “Boom Beach.” Popular and well-liked gameplay aside, top developers like Supercell have another major advantage in the mobile games market: the ability to outspend all smaller competitors. It takes money to make money, as shown last year by Supercell’s $440 million marketing budget.

4. Google Play Steps Up Its Game

Google Play is rolling out a new age-based rating system for mobile games and apps. From May onward, developers will need to fill out a questionnaire on their new game or update before going live. What’s more, to “better protect the community and improve the app catalog,” new apps on Google Play now must be approved before showing up on the Play Store. The new review process will be short—a matter of hours, according to Google Play product manager Eunice Kim.

5. And So Does Apple

With better hardware comes better gaming. That said, the horsepower of the iPhone 6’s A8 processor and GPU (Graphics Processing Unit) has high-end game developers from EA to Ubisoft lining up for a piece of the action. Apple promises to “raise the game” and deliver quality graphics with the A8’s GPU (which is 50% faster than the A7’s GPU) along with its Metal technology, which is said to put the A8 ahead of the pack in terms of both power and power efficiency. That’s more gaming for less battery.

There are more mobile games than ever. So why are great ones so hard to find?

Puzzle game or Platformer? City Builder or Adventure?

With half a million mobile games to choose from, it’s only natural to start out your search by checking out the “Top 50” on a platform like the App Store. How else to find the best games on the market? After all, the higher the number of downloads, the better the game.


Maybe. But maybe not.

What’s the secret to becoming a “Top 50” game? Is it addictive, well-designed gameplay? Quality, eye-popping artwork? Engaging, deeply-immersive plot?

…Or is it something to the tune of $150,000?

When it comes to mobile app downloads, it’s no secret that quantity often stems from massive marketing budgets.

This is because the mobile app market is beyond saturated. As the total number of mobile games grows, so do marketing budgets. And as a result, games with the budget to get onto the Top 50 list tend to stay on the Top 50 list.

So what does all this mean? It means that there are thousands of great games you’ll never find on a “Top __” list. It means that you probably wouldn’t get the chance to play those games by flipping through download popularity charts. And it means that if you’re looking for a way to find those games, we have something for you.

Curious? Let’s end with a quick quiz.

Do you want to:

  1. Explore the wide mobile games landscape?
  2. Find the games most relevant to your tastes?

If your answer to either of those questions was “yes,” then this is for you: